CYELL’S 15th ANNIVERSARY!
Placed on 02-02-2010
Let’s celebrate together! This year Cyell is celebrating its fifteenth birthday! Founders Cynthia Kooi and Elle Wiersma, who have led the company from that day to this, presented their first Beachwear collection in 1995. Surprising, colourful designs thrust the brand to an important position at the international level in the world of swimwear fashion. Cyell´s exclusive designs ensure the customer feels feminine and confident on the beach. Proper fit has an important role here. Aside from the Beachwear collection, Cyell also started an Intimates and Softwear collections as they believe that sleeping and relaxing should also be beautiful, stylish and comfortable.
In honour of this milestone, Cyell commissioned a keychain with a wooden heart to thank its retailers for their years of collaboration. The keychain owes its existence to a Fairtrade project - local residents in Malaysia made the keychains by hand. Cyell is trying to make a small difference by supporting this initiative. Cyell is naturally organising more. Ella Wiersma: ‘We will plan activities with our loyal clients to promote sales as much as possible during the current season. As we see it, this directly supports the professional trade directly and is most certainly more successful than large festivities.’