Beachwear is the ultimate representation of how summer feels
Placed on 24-01-2011
This summer, Cyell will surprise the market with a festive and highly diverse summer collection! In addition to our perfect fit bikinis, tankinis and swimsuits in cup sizes A through F, we also offer a wide range of breezy cotton tunics and dresses. It is going to be a stylish summer full of variety. Our new subtly decorated and highly playful creations promise a dazzling season of sun and sand!
’Summerglow' is Cyell's all encompassing theme this summer. Within this theme are three inspiration features that proclaim the new collection's multifaceted nature and give an impression of the where the inspiration for the new collection stems from. Oriental influences are reflected in the eastern paisley and ikat designs in ornamental motifs. Some pieces feature subtle animal print details while some boast accessories such as coils, coins, studs and beautifully wrought beads. No beachwear collection is complete without a tropical theme. We have used colourful flower motifs, both large and small. Our use of contrasting and bright, cheerful colours create the illusion of Hawaii, palm trees and white sand beaches. The Saint Tropez maritime look is also making a comeback! This look has been subtly applied by combining polka dot designs with a tiny charming flower design, and by giving a fresh striped motif a subtle touch of glitter. Our bows and buttons also give a nod to naval influences.
THE BEACHWEAR COLLECTION
Cyell focused this season too on improving existing models and developing new ones. This has resulted in the collection expanding with a number of new foam tops in chiefly balconette and bandeau-like lines in cup sizes A through D. We've also focused on a new perfect fit halterneck bikini. We also have new underwire and foam bathing suits in our collection in cup sizes B through D. The main colours in the collection are cyclamen, deep purple, aubergine, bright red, turquoise, indigo and various shades of green. We have also added striking flashes of neon orange and green - although Cyell could never forget the classic colours of black and ivory in its collections. The following names have been added this season to our well-known delivery blocks: Exotic Flora, Beach Chic and Ultimate Summer.
SPECIAL CARE
The small Beachwear Special Care mastectomy collection is known for its perfect fit and stylish patterns. Our designs are fresh and colourful and compliment our regular collection. This means that even the Special Care mastectomy range can be combined with many different cotton accessories. Each item has an integrated bag for hiding the prosthesis. The materials feel soft to the skin, and one can wear the models either as halter-neck or with normal shoulderstraps. Thanks to the foam in the cups little irregularities will not show, and the V-neck makes the cut look very feminine. New items include the Brecht top, a piece with a longer cut and a soft foam cup, and the Romy tankini with subtle bands and a playful ring-style detail.
Since the summer of 2008 Cyell is committed to women with breast prosthesis. Cyell started this project on moral grounds and because of the unfortunately growing demand for this product. Moreover, Cyell as a typical woman's company is well aware of this illness that still affects one in nine women.