German retailers name Cyell the Beachwear brand for the younger target group!
Placed on 03-03-2011
The prestigious ‘Sterne der Wäsche’ prize was awarded during a gala evening in Munich organised by specialist journal SOUS. SOUS is a German specialist journal and every year it researches more than 500 retailers to find the lingerie industry's best-selling brands. CYELL came out tops in the Beachwear for the younger target group category.
‘Sterne der Wäsche’ is an annual prize awarded within the lingerie sector which honours the sector's efforts and professionalism. It is awarded to industry professionals. An international jury of respected lingerie manufacturers and retailers cast their votes and suggest brands and stores that deserve to be considered for the prize. The award attracts international attention and is an important industry prize. It is seen as a way to stimulate the industry to keep working on process and product improvement.
“We are very proud to have won this award" says Ella Wiersma, CYELL's Managing Director. “The German market is a highly critical one and it sets high standards for fit and quality, this award therefore feels like the crowning glory for our work. It's wonderful that we could achieve this with the entire CYELL team."