CYELL was founded in 1995 and reached the summit of the women’s bathing and sleepwear segment in Europe. CYELL is being sold in over 1,600 carefully selected lingerie and specialty shops and department stores in more than 14 countries. In addition, CYELL has her own online shop. CYELL distinguishes herself by giving women the feeling of happiness and comfort and the collections emphasize natural beauty within every woman. CYELL is known for high quality and a perfect fit. In February each year CYELL releases a new Swimwear collection, of which a selection called Early Delivery is already available from December. In June each year CYELL launches a High Summer collection and there’s a Never Out Of Stock (NOOS) collection available all year round. In 2017 a new brand called ICON by Cyell came to life: a luxury swimwear collection featuring beautiful iconic and surprising styles with the quality and perfect fit one can expect from CYELL. For more about ICON by Cyell please click here. The passionate team is highly involved in the creation of the collections. Stylists design and develop the various collections at the head office in Friesland, the most Northern Province of the Netherlands. 

CYELL focuses on the fashionable and self-aware woman who has a positive, open take on life. CYELL always acts upon her five key values:

Feminine Elegance in style
Happiness in the way of living
Beautiful Comfort in a great fit
Sympathy in being
High Quality in everything

‘To feel the moments of happiness and beautiful comfort’