On Wednesday November 8th we festively launched our very first ICON by Cyell collection by opening the doors of a pop-up store at the Huidenstraat 13 in the famous 'negen straatjes' area in Amsterdam. We invited key players from the fashion industry like stylists and influencers to come celebrate this event with us and to have a first glance at the collection. After working hard and passionately on this collection for the last 1,5 year we were extremely happy to witness such a large attendance along with so much enthusiasm regarding ICON by Cyell. All this positive energy makes us very excited for the future of ICON by Cyell. We want to thank all guests who celebrated this moment with us and kindly invite everybody to admire and possibly purchase the collection at our pop-up store until Saturday the 11th of November. ICON by Cyell is also available at selected high end lingerie stores and in our webshop. Read the entire ICON by Cyell story here.

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iconic silhouettes and surprising details

CYELL proudly presents her first ICON by Cyell collection. Having produced swimwear for the last quarter of a century, CYELL felt more than ready for this new collection, which features beautiful iconic styles. Iconic, though refined in a surprising way. Using her expertise in producing swimwear CYELL succeeded in creating sophisticated styles of a superb quality and with a perfect fit.In this first ICON by Cyell collection we notice iconic silhouettes like a stylish high waist slip and an elegant balconette top. Surprising aspects can be seen in the use of ruffles, crochet, rose gold details, lace up closures and one shoulder straps. This collection arose out of love for the iconic European beaches. Inspired by the iconic flowers and palm trees of the Mediterranean islands, a colourful botanical print came to life. This Wanderlust print is used for a variety of bathing styles, but also for a flowy wrap skirt and matching crop top. The Frenchy White and Frenchy Sienna bikinis and bathing suits, adorned with playful ruffles and luxurious crochet, make you feel utterly elegant. Like a Parisian on holiday to the provence. The structured fabric of the Moonrise Khaki styles resemble the emerald coast of Bretagne. And the Boheme collection makes your mind wander off to the idyllic beaches of the Côte-d’azur.

ICON women Running our lifes largely in autopilot mode, it is important to get out of this mode now and then, to go travelling and to embrace the sun. This sophisticated yet comfortable collection suits this purpose perfectly and will make you experience the most magical summer ever. With her ICON by Cyell collection, CYELL aims for the sophisticated fashionable woman who’s curiosity drives her to explore the world and who knows how to express herself. Whether she’s 28 or 88; icons come in all ages.