On Wednesday November 8th we festively launched our very first ICON by Cyell collection by opening the doors of a pop-up store at the Huidenstraat 13 in the famous 'negen straatjes' area in Amsterdam. We invited key players from the fashion industry like stylists and influencers to come celebrate this event with us and to have a first glance at the collection. After working hard and passionately on this collection for the last 1,5 year we were extremely happy to witness such a large attendance along with so much enthusiasm regarding ICON by Cyell. All this positive energy makes us very excited for the future of ICON by Cyell. We want to thank all guests who celebrated this moment with us and kindly invite everybody to admire and possibly purchase the collection at our pop-up store until Saturday the 11th of November. ICON by Cyell is also available at selected high end lingerie stores and in our webshop. Read the entire ICON by Cyell story here.

Collect unforgettable memories, go and let go…


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