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Privacy policy


Welcome to Cyell B.V.! We highly value your privacy, and below, you will find detailed information on how we handle your personal data and ensure its secure processing. If you have any questions after reading this statement, feel free to contact us at info@cyell.com.

Who is the data controller for the use of my data?

Cyell B.V.
Einsteinweg 35E
3752LW Bunschoten-Spakenburg

For inquiries regarding this privacy statement or the processing of your personal data, please reach out to us.

Why do we process your personal data?

We process your personal data because it is necessary for the functioning of our website and the execution of our activities. Whether you are registering an account, logging in, ordering products, or interacting with our site in any other way, we only collect the data you share with us. If the law requires that we cannot use your data without permission, we always request your consent before processing.

We use your personal data for the following purposes:

1. Processing orders;
2. Providing requested goods, services, and/or information;
3. Supplying information, goods, and services offered on our website for billing and delivery purposes;
4. Verifying and executing financial transactions related to online payments;
5. Managing your account with us;
6. Posting reviews;
7. Monitoring data downloaded from our website;
8. Measuring and monitoring website usage, improving the quality and content of the website;
9. Personalizing the content and layout of the website;
10. Improving Cyell's products and services;
11. Organizing events and inviting you to them;
12. Profiling (to provide personalized advice or show targeted ads based on your interest in certain products);
13. Conducting promotions;
14. Complying with applicable legal or regulatory requirements;
15. Providing general or direct marketing (e.g., newsletters, social media);
16. Retaining your fitting data to better serve you in your future purchases.

Why may we process your data?

1. The processing of most personal data we use is necessary to fulfill our agreement with you, for example, when you purchase a product;
2. The use is necessary to comply with a legal obligation, such as fulfilling tax obligations;
3. The use is necessary to pursue our legitimate interest or that of another party, for example, when engaging service providers for processing on behalf, such as parcel services, conducting statistical surveys and analysis, assessing your satisfaction, and recording registration procedures. Our interest is in offering our products efficiently, user-friendly, and attractively;
4. In some cases, you have explicitly given consent for the use of your data.

How do we secure your data?

We take the security of your personal data very seriously and have implemented appropriate technical and organizational measures to protect it from loss or unlawful processing. Your data is stored in a secure database in the Netherlands. If data is transferred to countries outside the European Union, we ensure that your privacy is appropriately protected.

To protect your personal data, it is encrypted during transmission; for communication via your internet browser, we use SSL (Secure Socket Layer), recognizable by the padlock symbol displayed by your browser during an SSL connection. When SSL or TLS encryption is activated, third parties cannot read the data you send to us.

How long do we retain your data?

We do not retain your data longer than necessary. Afterward, we delete all data we have from you, or we use your data anonymously for internal analyses and reports, such as the value of your order. For example, customer accounts are retained for a maximum of 7 years after inactivity. Invoice and payment data are kept for 7 years due to legal obligations. Data for marketing purposes is retained for a maximum of 5 years after consent. Fraud prevention data is kept for an extended period.


Our website uses cookies and other tools to collect information during your visit. Refer to our cookie statement at https://www.cyell.com/cookiebeleid/ for more information. We collect data such as website access, origin of visits, browser information, and IP address. This data helps us optimize the website and ensure security.

When and how do we use data for sending information?

We use your data to send information about our offerings and other promotions to the email address you provided, only with your given consent or when legally allowed.

1. Newsletter signup on our website: You can subscribe to our newsletter on our website using the double-opt-in procedure. After signup, you receive an email asking you to confirm your subscription.
2. Sending based on goods sales: If you purchase goods on our website or create a customer account, the data provided by you is used without separate consent exclusively for the execution and processing of your order.

You can naturally stop receiving our newsletter at any time, i.e., revoke your consent. In each email or newsletter, you will find a designated unsubscribe link, and you can confirm the unsubscribe on our website.

It is not possible to unsubscribe from certain informative messages necessary for the execution of contracts and the functioning of our website, including service emails (e.g., registration confirmations, customer service details) or information about purchases (e.g., order confirmation, contract document, payment processing).

What do we do with your data in contact and customer service?

During contact moments via phone, email, Facebook, or Instagram, we use your data to assist you quickly and improve our service. For promotions, contests, and social media contact, we only retain necessary data.

Who has access to your data?

We only share your data with external parties when necessary for our service. This includes delivery partners, payment partners, and IT service providers. Media and advertising agencies gain access when we want to display personalized advertisements. To perform advertising measurements, we share your data with third parties, for which we always request consent when legally required. In suspicious situations, we are obligated to share customer data with government agencies. Parties with access may only use your data on behalf of Cyell.

What are your rights?

1. Right to access: You have the right to request information about the personal data stored about you;
2. Right to correction: You have the right to correct or supplement your data;
3. Right to restriction of processing: You have the right to request restriction of the processing of your personal data, to the extent that the accuracy of the data is contested by you, the processing is unlawful, you reject deletion, and we no longer need the data, but you still need it to establish, exercise, or defend a legal claim, or when you object to the processing;
4. Right to erasure: You have the right to demand the deletion of personal data stored by us unless the storage of the data is necessary for freedom of expression, freedom of information, compliance with a legal obligation, reasons of general interest, for asserting or defending against legal claims, or for the exercise of legal rights;
5.Right to information: If you have exercised your right to rectification, erasure, or restriction of processing, we will inform all recipients of your personal data about how this data has been corrected, erased, or is now subject to processing restrictions, unless this is impossible or involves disproportionate effort;
6.Right to data portability: You have the right to have personal data you have provided to us handed over to yourself or a third party in a structured, commonly used, and machine-readable format. To the extent that you request direct transmission of the data to another data controller, this is only done if technically feasible;
7.Right to object: You have the right to object to the use of your data;
8. Right to revoke consent: You have the right to revoke your consent for data collection at any time. Please understand that it may take some time to process the revocation for technical reasons, and you may continue to receive messages from us during this time;


If, for any reason, you are concerned that the personal information collected by Cyell is incorrect, log in to our website to view and change your personal information. Only you have access to this personal data through your username and password.

Questions and/or Complaints?

For questions and/or complaints about your data and the protection of your privacy, you can contact Cyell. Email us at info@cyell.com or send a letter to the postal address below.

Cyell B.V.
Einsteinweg 35E
3752 LW Bunschoten-Spakenburg
T 033-299 74 65
E info@Cyell.com

This privacy policy was last modified on January 29, 2024